Cookie Policy
Last Updated: January 2026
We're upfront about how we track things on ulricomontero.com. This isn't about hiding data collection behind fancy language. It's about being honest with you.
When you visit our site, small files called cookies land on your device. They help us remember who you are and what you're interested in. Some are essential. Others make your experience better. A few help us understand what's working and what isn't.
What Tracking Technology Actually Does
Think of cookies as digital sticky notes. Your browser stores them, and they contain bits of information about your visit. Nothing sinister, really.
Some cookies expire when you close your browser. Those are session cookies. Others stick around for weeks or months. We call those persistent cookies. Both types serve different purposes, and we'll explain each one.
Beyond cookies, we also use web beacons and pixel tags. These are tiny transparent images embedded in pages or emails. They tell us whether you've opened something or clicked through. Again, this helps us see what's landing with people and what's getting ignored.
The Types We Use
Essential Cookies
These keep the site running. Without them, you can't navigate properly or access secure areas. They remember things like items in your cart or your login status. You can't really turn these off without breaking the site.
Functional Cookies
These remember your preferences. Language choice, region settings, whether you prefer a certain layout. They make return visits smoother because the site adapts to how you like things. Not critical, but definitely helpful.
Analytics Cookies
We use these to see how people move through our site. Which pages get the most attention? Where do people drop off? What content keeps them engaged? The data is aggregated and anonymized. We're looking at patterns, not tracking individuals.
Marketing Cookies
These track your journey across websites. They help us show relevant content and measure campaign effectiveness. If you've been researching floristry education and then see our course mentioned elsewhere, that's these cookies at work. You can disable them, but you'll still see ads—just less relevant ones.
Specific Tracking Methods We Use
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your active session while browsing our site | Session only |
| user_preferences | Remembers your chosen settings and display options | 12 months |
| analytics_token | Tracks page visits and interaction patterns anonymously | 24 months |
| marketing_consent | Records your cookie preferences and consent choices | 12 months |
| campaign_source | Identifies which marketing channels bring visitors to our site | 90 days |
We also work with third-party services that set their own cookies. Google Analytics helps us understand traffic patterns. Social media platforms enable content sharing. These services have their own privacy policies worth checking out.
How This Benefits Your Experience
When we know which course modules get the most questions, we can create better supporting materials. If everyone's struggling with a particular section, that tells us something needs clarifying.
Analytics show us which blog posts resonate with people interested in floristry careers. Then we write more of that content and less of what nobody reads.
Functional cookies mean you don't have to reset your preferences every single visit. The site remembers you came here looking for gift floristry specifically, not wedding flowers or event design.
And honestly, marketing cookies help us spend our budget wisely. Instead of shouting into the void, we can focus on channels where people actually engage with what we offer.
Taking Control of Your Data
Browser Settings
Every major browser lets you manage cookies. You can block them entirely, delete existing ones, or set rules about which sites can use them. Here's where to find those settings:
Keep in mind that blocking all cookies will limit functionality. You might have to log in repeatedly or lose personalized settings. It's about finding the balance that works for you.
Some browsers offer "Do Not Track" signals. We respect those. When your browser sends that signal, we adjust our tracking accordingly.
Data Retention and Your Rights
We don't hang onto data forever. Analytics information gets aggregated after 26 months and individual identifiers are removed. Marketing cookies expire based on the durations listed above.
You can request to see what data we've collected about you. You can ask us to delete it. You can object to certain types of processing. These aren't just rights on paper—we actually honor them.
- Request a copy of your personal data we've collected through cookies
- Ask us to delete tracking data associated with your visits
- Opt out of marketing cookies while keeping functional ones active
- Update your consent preferences at any time
- Receive clear explanations of how your data is being used
If you withdraw consent, that doesn't affect any processing we did before you withdrew it. But from that point forward, we'll stop using cookies you've opted out of.
Changes to This Policy
We update this policy when we change how we use cookies or when regulations change. The date at the top shows when we last revised it.
Significant changes get communicated through email if you're on our list, or through a notice on the site. Minor clarifications might just appear in the updated version.
We recommend checking back occasionally, especially if privacy matters to you. Though honestly, the core principles stay pretty consistent—we're just trying to be transparent about what we track and why.
Questions About Our Cookie Use?
We know this stuff can feel complicated. If something doesn't make sense or you want more details about a specific cookie, just ask.
Ulrico Montero
37 Bloom St, Manchester M1 3LY, United Kingdom
Phone: +44 330 120 0844
Email: [email protected]